Simply Briefed pod E11: AI agent at your service
- Josefine Max
- Apr 2
- 2 min read
Key topics
- The rise of hyper-personalized AI agents - and how to make them
- ‘Selfish software’ and its impact on digital consumption
- AI’s role in creativity, productivity, and problem-solving
Episode 11: AI Agent at your service
– With Fredrik Sjöberg
We’ve entered an era where AI isn’t just a tool, it’s a collaborator, a creator, and, in some cases, an extension of ourselves. In this episode of Simply Briefed, we sit down with Fredrik Sjöberg, a seasoned business designer and AI innovator, to explore the concept of ‘selfish software’. AI that works for you, optimizing personal needs and automating tasks.
Fredrik shares his perspective on the future of AI-driven ideation, the balance between human interaction and automation, and how AI agents are reshaping digital consumption. We also discuss whether AI is truly empowering us, or if we’re simply creating digital clutter.
Key takeaways
- Hyper-personalized AI agents are redefining productivity and efficiency
- ‘Selfish software’ prioritizes individual needs rather than mass-market solutions
- AI can enhance creativity by facilitating ideation and rapid prototyping
- The balance between automation and human interaction is crucial
- AI is moving beyond efficiency into personalization and creative augmentation
🎧 Listen now on Spotify!
Host: Kristine Lium
About the guest
Name: Fredrik Sjöberg
Title: Principal Business Designer & AI Innovator
Background: A business designer with a passion for blending design methodology and foresight with emerging technologies. Spent years exploring innovative approaches, from vibe coding to “selfish software”. His work spans multiple industries, driven by a commitment to continuous learning and holistic problem-solving, always on the lookout for a better way to build, iterate, and make an impact.
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